Ceva Ruminants refers to a division or branch of Ceva Santé Animale, a global veterinary pharmaceutical company specializing in animal health. Ceva Ruminants focuses specifically on the health and well-being of ruminant animals, such as cattle, sheep, and goats.
Working with different visual styles, we started the project by defining the new styling direction for the website. Combining Ceva’s current styling with their WSWYS styling and adding onto that to create a unique look and feel while still maintaining the original Ceva roots.
We wanted the new design to feel unique and engaging by adding dynamic movement to the elements in the traditional grid layout Ceva already used. By adding overlapping elements, we were able to give the suggestion of movement which we extended on by adding animation and micro interactions.
Larger images were used to give a more personal connection to the animals and veterinarians, creating a more personal connection between Ceva and their customers.
Ceva researches, develops, manufactures and supplies vaccines, pharmaceutical medicines and other animal health product and supports the professionals using them.
They came to us for a design project surrounding their upcoming ruminant's website. They wanted this website to be themed in their “We see, what you see” campaign, empowering the human & animal connection they embrace.
While the project was commissioned by Ceva Portugal the final product would form a template for other countries.
We needed to combine campaign styling and functionality, creating a clear balance between showing the WSWYS campaign vision and the products and services of Ceva.
The new Ceva rudiments website gives veterinarians a new way to connect with their products and services while exploring Ceva’s “We see, what you see” vision. In this way their website puts the focus on empathizing with the daily working experiences of their current and future customers and helping them make their daily work a lot easier and more enjoyable. Eventually resulting in a fulfilling and valuable final product.
