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Branding in design refers to the creation of a visual identity that represents a company or product. This identity includes various elements such as logos, color palettes, typography, imagery, and messaging, which are consistently used across all touch points to establish recognition and create a unique esthetic.
The goal of branding in design is to differentiate a brand from its competitors, build a strong emotional connection with its target audience, and ultimately, create a memorable brand experience.
It’s important that the visual identity represents what you want it to. Therefore, it’s always our starting point to talk with you, the client. You know your brand and what its goals are best.Then it’s on us to translate your vision to the visual realm and document it in a usable brand guide. This can be the whole scope, or we can help you take it a bit further and design your products for you as well.
