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User Experience (UX) design is built on fundamental principles that guide how users interact with digital interfaces. However, many of these principles are frequently ignored or misunderstood, leading to frustrating user experiences. Today, we’ll explore some of the most commonly broken UX laws, why they matter, and how to do better.

Personas are characters that represent user types derived from user research. They are used in many human-centered design principles, and they reflect user needs, behaviors, and goals. In this article, we will explore the origins and benefits of personas, common pitfalls to avoid, and practical strategies for creating personas that are actionable and useful throughout your design process.

The Unform Design Quest offers an interactive look into our creative process, guided by three core expert roles. In this blog, we explore the inspiration behind the concept and provide further insights into how the quest unfolds.

Balancing user needs and business goals is the key to successful design. By harmonizing both, designers create captivating user experiences that not only engage but also drive business growth.

Storytelling in UI design weaves narratives into interactions, creating emotional connections by guiding users through seamless, engaging journeys that captivate.

Minimalist UI design embraces the 'less is more' philosophy, focusing on clean, functional interfaces that prioritize simplicity, enhance usability, and create seamless user experiences.