What is it?

It’s a type of research method used to gather opinions and thoughts on a particular topic or product from a small, demographically diverse group of people. Focus groups are often used in market research to help companies understand how their target audience feels about a product or service, and to identify potential issues or areas for improvement.They are typically led by a trained moderator and involve a group discussion, during which participants are encouraged to share their thoughts and ideas openly. The goal of a focus group is to gain insight into the attitudes, values, and experiences of a group of people, and to use this information to inform decision-making or product development.

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