It’s the practice of organizing and structuring information in a way that makes it easy to understand and navigate.It involves creating a hierarchy of information and deciding how the information will be represented and labeled. Information architecture is important for both websites and physical spaces, such as libraries or museums, as it helps users find what they are looking for and understand how the different pieces of information are related to one another. In the context of websites, information architecture is often concerned with organizing the content and navigation of the site in a way that is intuitive and user-friendly.