FLEX/design is a leading industrial design studio from Delft, with over 25 years of experience and numerous recognitions over that time. The studio supports companies in accelerating their journey towards a sustainable future through industrial design. They achieve this by designing smart solutions and products, leveraging their extensive experience and skill in design, prototyping and production methods.
Driven by an internally initiated repositioning, which focuses on accelerating transitions in sustainability of products, there was a need to reflect this in the brand identity and website consistently and intelligently. To achieve this, FLEX/design assigned with Unform with this task as strategic digital design partner.
Design is not a goal but a tool to reach other objectives: profit, cost reduction, making brands more relevant, creating user benefits, economic continuity and ultimately even a better world.
The collaboration began with a workshop aimed at sharpening the repositioning strategy. Key priorities were identified, core areas were emphasized, and distinct elements were highlighted. Unform translated these insights into precise brand values that form the foundation of the FLEX/design brand. Building on this strong foundation, we are developing a brand and website that embody this repositioning. The conceptual approach will deliver a cohesive brand and website experience, making the acceleration of transitions tangible for users on multiple levels.
For more information about FLEX/design, visit FLEX/design.
