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Prescan enables people to take control of their own health by offering preventive health screenings. Based on scientific outcomes, you retain control over your life.
As a digital partner, we help Prescan shape its position as a market leader, both now and in the future. This includes enhancing the digital brand, redesigning the website and app, and guidance on defining the digital strategy for the future.
Prescan empowers its clients to take control by allowing them to explore healthcare options on their own. To emphasize this, we introduced a motion-driven design language centered around (re)orientation.
Additionally, we modernized the existing brand assets without losing their recognizability. Accessibility is a key pillar in both appearance and digital compliance. The result is an updated color palette, new typography, and design language.
Optimization of the booking process’ user experience was central during the redesign. Strategically placed buttons give users constant access to the self-service portal now, where they can directly and easily book an appointment.
Unform helped us to establish a strong visual identity that truly aligns with our brand.
Their professional guidance throughout the process resulted in an robust UX/UI framework; resulting in better user engagement and significant growth for the company.
Details of upcoming examinations, viewing results afterwards, and contacting your healthcare provider. Within the MijnPrescan app, clients can find all information about upcoming and completed examinations. Clear and at any time accessible within the app.
With the renewal of the brand, website, and app, a solid foundation has been built for the functional support of the services Prescan offers. So the logical next question is: how can the brand and user experience be further enhanced digitally?
In a strategic trajectory together, we created a model that provides guidance to innovation, technology, and user experience in the short, medium, and long term. With ideas varying from digital hospitality and optimization of existing resources to innovative new business models around preventive healthcare.
