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Kastori is a strategic digital marketing consultancy offering specializing in building, growing, and enhancing digital presence of businesses. Within this expertise their services range from marketing strategy to design and development, with a primary focus on marketing technology (MarTech) as an enabler. Given Kastori’s recent entry into the domain, we were asked to construct a brand identity and website seamlessly resonating its personality.
Initially, we started identifying key brand values and characteristics. To better align with the brand identity, we tweaked the existing font and colour palette. The tone-of-voice was refined to echo Kastori's brand identity, translating its fundamental role as a guide in the MarTech landscape into various brand aspects. With the logo as a steadfast foundation, we used combinations of its shape to visually represent the MarTech 'stack’—the essential building blocks for an optimal digital experience.
After solidifying the branding, we transitioned into crafting the interaction designs for the website. These designs were refined into a polished interface, ensuring a cohesive and engaging user experience aligning with Kastori's brand identity.
While maintaining an overall calm and professional appearance, we added a characteristic touch by introducing a lively font and accentuating colors - purple and yellow. Strategically used micro-animations of the stacked form language enhanced the overall dynamic look and feel of the website, ensuring a more engaging user experience.
