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TheGuild is an innovative consultancy agency that specializes in full-stack development. They help their customers, from startups to corporates, to innovate by staffing experts or working together on projects.
With their expertise they provide comprehensive solutions for their clients, however, the company's brand identity and website did not effectively communicate its innovativeness and unique value proposition to potential customers.
That’s why we have been asked to create a new brand identity and a website design that effectively communicates what they stand for, what they offer and to position TheGuild as a leading consultancy agency in their field.
To have a style direction we reviewed the current brand, dove into TheGuild’s mission/vision, personality, values, message and differentiation. Those key elements helped us creating the desired positioning and translating them into a visual identity.
For the website design we started with research to understand the target audience. Followed by information architecture, wireframes, interaction design and prototype. Lastly, we created the User Interface by applying the visual identity to the prototype.
The design elements of TheGuild's visual identity emphasize their innovativeness and position them as a leading Agency in their field. The use of both serif and sans-serif fonts adds visual appeal and a touch of traditional elegance. The choice of blue and neon yellow/green shades for the color palette creates a dynamic and modern aesthetic. The inclusion of the shield in the logo, as well as outlined shields as design elements, imparts a sense of protection and security.
The website's structure and design effectively showcase TheGuild's portfolio and case studies, highlighting their expertise and ability to provide comprehensive solutions for a diverse range of clients. The user interface further enhances brand recognition throughout the website.
· Brand Guidelines
· Website design
· Interactive prototype
