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Ceva Ruminants refers to a division or branch of Ceva Santé Animale, a global veterinary pharmaceutical company specializing in animal health. Ceva Ruminants focuses specifically on the health and well-being of ruminant animals, such as cattle, sheep, and goats.
Working with different visual styles, we started the project by defining the new styling direction for the website. Combining Ceva’s current styling with their WSWYS styling and adding onto that to create a unique look and feel while still maintaining the original Ceva roots.
We wanted the new design to feel unique and engaging by adding dynamic movement to the elements in the traditional grid layout Ceva already used. By adding overlapping elements, we were able to give the suggestion of movement which we extended on by adding animation and micro interactions.
Larger images were used to give a more personal connection to the animals and veterinarians, creating a more personal connection between Ceva and their customers.
The new Ceva rudiments website gives veterinarians a new way to connect with their products and services while exploring Ceva’s “We see, what you see” vision. In this way their website puts the focus on empathizing with the daily working experiences of their current and future customers and helping them make their daily work a lot easier and more enjoyable. Eventually resulting in a fulfilling and valuable final product.
